A New Chapter for CIFPs

Introducing a refreshed visual identity for the Canadian Institute of Financial Planners

In conjunction with the 25th anniversary of the CIFPs National Conference, CIFPs is preparing to launch an updated logo, refreshed colour scheme, and modernized brand experience.

The Canadian Institute of Financial Planners is marking an important milestone in its evolution. Next year represents the 25th anniversary of the CIFPs National Conference, a significant achievement that reflects the strength of the CIFPs community and the continued support of members, partners, speakers, sponsors, and stakeholders over the past quarter century.

CIFPs Logo

A refreshed brand for a milestone year

As CIFPs looks ahead to this next chapter, the CIFPs Board of Directors and stakeholders felt it was the right time to refresh and modernize the organization’s visual identity.

The new CIFPs brand identity, including an updated logo and colour scheme, will officially launch in conjunction with the 25th anniversary celebrations of the CIFPs National Conference.

Honouring our Canadian identity

A key feature of the new logo is the inclusion of the maple leaf, reflecting CIFPs’ identity as a proudly Canadian organization dedicated to supporting financial professionals from coast to coast to coast.

The refreshed brand represents both CIFPs’ national roots and its continued commitment to the future of the financial planning profession in Canada.

Modernized Identity

A refreshed logo and colour scheme designed to support a contemporary and recognizable CIFPs brand.

25 Years of Community

A visual evolution connected to the 25th anniversary of the CIFPs National Conference.

Same Commitment

An updated look while maintaining CIFPs’ commitment to professionalism, education, and excellence.

A modern experience for members and stakeholders

As part of this brand evolution, CIFPs will also be modernizing and refreshing its website to create a more contemporary and enhanced experience for members, partners, and stakeholders.

While the look of the organization is evolving, CIFPs’ commitment to advancing professionalism, education, and excellence within the financial services industry remains exactly the same.

“We are excited to take this next step forward and to celebrate all that this refreshed identity represents for the future of our organization and the financial planning profession in Canada.”


— Anthony Williams, CFP®
President, Canadian Institute of Financial Planners (CIFPs)